Always Evolving...

About a year ago I lost my biggest client. The client that I would fondly refer to as my "cash cow" was undergoing a restructuring of finances and they had to cancel their contract. This wasn't new to me as I have had some major clients cancel before and even though there is a (typical) one year commitment; I learned early on that this city is too small to try and make someone stay if they want to leave. I was in the midst of looking at buying a new car, wanting to upgrade a few things and hoping to have a more secure set income, but as I have found being a business owner has many ups and downs. 

I spent the past couple of months thereafter trying to seek out other forms of work, new clients and even applying for side jobs. Actually, I applied for 6 jobs total. I wasn't offered the position at any of them, they said I was overqualified. My husband suggested I do something proactive like join a hiking club. But instead of joining someone else's club, I decided to start one of my own. I changed my perspective and tried to think positive and things started looking up for me again. I was so thankful I didn't buy that new car because honestly, I didn't even need it. 

I took the name I was using (and had officially registered last year) for my hiking club and made it my new expanded business. When I initially began working on my own I was specializing only in social media, writing, events and emceeing. But the work began to grow and more needed to be done for clients and my clientele wanted more. As with most former newscasters and journalists the natural progression is to get into PR, I wasn't interested at first but then I found myself doing PR for some of my clients for free. Hosting media tastings, writing news releases, inviting media to special events and ultimately getting the word out to the public about anything new. 

Then I decided to do a sort of rebrand, to grow and evolve my business. Instead of limiting myself I wanted to grow it. Since then, I have expanded my business from the original focus to a more broad and creative approach. I officially launched in January and have been rolling out the details slowly and not so much on social media, but still slowly incorporating these tasks into my job description. I am proud to say that I have successfully launched what has become a Boutique Full-Service Marketing, Communications and PR agency. I have also assembled a team of highly capable, positive and experienced people to assist (not everyone is listed on the website yet) with PR, social media, marketing and creative. 

My new business' name is Lilikoi Ladies LLC and we offer:
Social Media Management
Social Media Strategy
New Media Ad Development & Execution
Content Curation
​Content Marketing
Business Consulting
Branding/Rebranding
Imaging
Public Relations
Message Development
Media Relations
Media Training
Media Consulting
Digital Marketing
Freelance Writing
Photography/Video Production/Editing
Website Development and Web Management
Influencer Marketing
Mainstream Marketing
Emcee/Voice Over/Mistress of Ceremony services
Event Coordination
Event Execution
Event Digital Coverage/Posting/Photography
Motivational Speaking

Essentially these were things I/We were doing already, but now I have officially executed and launched all of them. I am proud to say I am the Founder and CEO of a new thriving business in Hawaii helping other small businesses, organizations and non-profits. 

Here's a look at our website www.lilikoiladies.com