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YOUR CART

My Point of Heu

7/7/2017 22 Comments

Always Evolving...

About a year ago I lost my biggest client. The client that I would fondly refer to as my "cash cow" was undergoing a restructuring of finances and they had to cancel their contract. This wasn't new to me as I have had some major clients cancel before and even though there is a (typical) one year commitment; I learned early on that this city is too small to try and make someone stay if they want to leave. I was in the midst of looking at buying a new car, wanting to upgrade a few things and hoping to have a more secure set income, but as I have found being a business owner has many ups and downs. 

I spent the past couple of months thereafter trying to seek out other forms of work, new clients and even applying for side jobs. Actually, I applied for 6 jobs total. I wasn't offered the position at any of them, they said I was overqualified. My husband suggested I do something proactive like join a hiking club. But instead of joining someone else's club, I decided to start one of my own. I changed my perspective and tried to think positive and things started looking up for me again. I was so thankful I didn't buy that new car because honestly, I didn't even need it. 
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I took the name I was using (and had officially registered last year) for my hiking club and made it my new expanded business. When I initially began working on my own I was specializing only in social media, writing, events and emceeing. But the work began to grow and more needed to be done for clients and my clientele wanted more. As with most former newscasters and journalists the natural progression is to get into PR, I wasn't interested at first but then I found myself doing PR for some of my clients for free. Hosting media tastings, writing news releases, inviting media to special events and ultimately getting the word out to the public about anything new. 

Then I decided to do a sort of rebrand, to grow and evolve my business. Instead of limiting myself I wanted to grow it. Since then, I have expanded my business from the original focus to a more broad and creative approach. I officially launched in January and have been rolling out the details slowly and not so much on social media, but still slowly incorporating these tasks into my job description. I am proud to say that I have successfully launched what has become a Boutique Full-Service Marketing, Communications and PR agency. I have also assembled a team of highly capable, positive and experienced people to assist (not everyone is listed on the website yet) with PR, social media, marketing and creative. 

My new business' name is Lilikoi Ladies LLC and we offer:
Social Media Management
Social Media Strategy
New Media Ad Development & Execution
Content Curation
​Content Marketing
Business Consulting
Branding/Rebranding
Imaging
Public Relations
Message Development
Media Relations
Media Training
Media Consulting
Digital Marketing
Freelance Writing
Photography/Video Production/Editing
Website Development and Web Management
Influencer Marketing
Mainstream Marketing
Emcee/Voice Over/Mistress of Ceremony services
Event Coordination
Event Execution
Event Digital Coverage/Posting/Photography
Motivational Speaking

Essentially these were things I/We were doing already, but now I have officially executed and launched all of them. I am proud to say I am the Founder and CEO of a new thriving business in Hawaii helping other small businesses, organizations and non-profits. 

Here's a look at our website www.lilikoiladies.com




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22 Comments
Coreen
7/10/2017 10:34:05 am

Congratulations on your new adventure and to blazing your own trails!!!

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Olena
7/10/2017 12:25:08 pm

Thank you so much! I am so honored and so surprised by all the support, I am truly grateful.

Reply
Sharon
7/10/2017 10:43:40 am

I've have admired your preservence thru your adult life and I find that you have just begun to "write" to do things your own way. Lilikoi sounds like you, a vine with beautiful blossoms & fruits sweet-tart to enjoy. Continue your journey forward. Ho'omaika'i!

Reply
Olena
7/10/2017 12:25:47 pm

Aw... you are amazing and the support really motivates me to strive for the summit and persevere!

Reply
Ku'ulei
7/10/2017 11:08:52 am

Love all you do!!!!More and more blessings you are amazing!!!

Reply
Olena
7/10/2017 12:26:29 pm

Thank you so much very much. I honestly didn't think anyone read my blog, this is very uplifting!

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Marilyn Jansen Lopes link
7/10/2017 12:59:26 pm

Happy for you, Olena Heu! You're an awesome entrepreneur.

Reply
Olena
7/12/2017 11:05:07 am

Thank you so very much!

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Lynn Kim
7/10/2017 02:58:58 pm

Love your blog! Congratulations on your new business! I'm so glad to hear you are doing what you love and continuing to help others. Everything happens for a reason and you were just meant to do this!

Reply
Olena
7/12/2017 11:05:49 am

Lynn, I truly appreciate your support. Thank you so much!

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Kell Komatsubara
7/10/2017 03:45:17 pm

You are so awesome! We all run into bumps in the road, and sometimes into dead ends. But you continue to show us how to reinvent ourselves by making a new road from that dead end. Congrats again and many successes in the future!

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Olena
7/12/2017 11:06:44 am

Thank you Kell. Yes, it has been a learning experience for sure! I try to maintain a positive attitude all the time but it can be hard to gibe yourself advice too. Much aloha!

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Randall Yee
7/10/2017 05:31:55 pm

Congratulations, on your next future passion. Your husband has your back and continue too move forward. You're a wonderful spokesperson and you make reading aloud look easy. Congrats again and the best blessing always.

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Olena
7/12/2017 11:07:15 am

Thank you Randall!!

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Umma Berkelman
7/11/2017 01:23:26 am

Congratulations Olena! The sky is the limit. Wishing you all the best!

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Olena
7/12/2017 11:07:49 am

Thank you for the support Umma! You are very kind.

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MonaJean
7/11/2017 01:53:22 am

This isn't by accident. This is what you were meant to do. Congratulations & much success to you! Blessings in abundance...

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Olena
7/12/2017 11:08:17 am

Aw, you are so sweet. Thank you so much.

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Randy Havre
7/11/2017 05:31:17 am

You go girl!!🤙🏼

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Olena
7/12/2017 11:08:41 am

Randy we are building!!

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Maleko McDonnell link
7/12/2017 10:19:33 pm

Olena, congratulations! You're a marketing maven with a passion for life. Looking forward to working with you soon.

Reply
Yanon
12/20/2020 12:27:53 pm













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