Olena Heu
  • Home
  • About
  • Blog
  • Contact
  • Archives
  • Da Best Hawaii
  • Lilikoi Ladies LLC
  • You Hungry Hawaii
  • Home
  • About
  • Blog
  • Contact
  • Archives
  • Da Best Hawaii
  • Lilikoi Ladies LLC
  • You Hungry Hawaii
Search by typing & pressing enter

YOUR CART

My Point of Heu

4/28/2020 4 Comments

Surviving a Crisis

Picture
5 helpful tips for any business
As a social and marketing expert with 20 years of experience... this Pandemic has been immensely stressful and a trying time for businesses and our community. My job is to facilitate and assist others with their marketing needs and I've helped to implement some very successful initiatives to help local businesses thrive during this challenging time. Here's a look at the 5 must-do and must-try options to stay afloat amid a crisis.

1. Communication is key

Opening the lines of communication, talking things through, sharing ideas, thoughts, engaging and even venting is the perfect way to convey how things are going, what you are doing, what is working, what isn't. First and foremost you should share your hours, how you are working now and when, what you are offering and craft a statement for your customers that is clear, concise, sympathetic to all and authentic. This lays the groundwork for your plan of action and open communication is the most and foremost important aspect of maintaining your business. I can't stress this enough! If you don't communicate no one will know, including myself how to best help, support and overall awareness. No communication is practically falling into a black hole.

2. Be Proactive

Yes, times are changing and times are hard - but instead of saying things with a negative spin, flip it and be positive - lessening your hours, closing, not being open, not seeing clients? Change it to "we have new and improved hours to serve you" or "we're making it easier and more comfortable for clients to meet with us virtually or by phone" always look at a way to make it positive. If you are a contact-free facility say so and say why and how you are protecting people rather than we don't allow shopping or unannounced guests. Always keep it positive and up-lifting. 

3. Flexibility

There isn't a magic wand to make everything good again... but you have to be flexible, open minded and open to adapting, changing, pivoting. You may have a plan, but daily, plans can change. You may want to stop marketing efforts, but honestly marketing is the #1 most important role right now. Be flexible when it comes to the news, government changes, frustrations, woes and be ready to pivot.

4. Think Outside the box

Doing what you regularly do and not offering anything to incentivise  customers likely wont help. You need to be an outside thinker and offer new, innovative and appealing options. Discounts, BOGO, package deals, happy hours, customer appreciation, collaborations, free shipping, free delivery, additional assistance, gift cards, quicker service, more efficient service and online/mobile options can make or break a business. Take what you would normally do but think bigger - like 500Xs bigger and better. 

Give to get 

Lastly, thinking globally and acting locally will help spread your good karma and show your commitment to the community. If you have excess food donate it. If you don't need something share it. Got spare change or some extra cash spend it. If you want to give back to the community the community will give back to you. It all comes full circle and if your heart is in the right place people will see it. There are so many worthy causes that are giving to our community right now: foodbanks, homelessness, senior citizens, children, needy communities, first responders, etc. 
4 Comments

4/25/2020 2 Comments

We're In This Together

Picture
I never could have imagined something like this would happen... Global shutdowns, an economic crisis, global pandemic, etc. But it is comforting to know that as a whole, as a community, as a state, as a nation and as a planet - we are in this together. 
Inspirational stories of people going above and beyond, volunteering, giving back, giving all that they have and giving their lives have hit my heart. If there is anything I can say or do - it is to encourage you all to remain positive. It may be challenging as we are all frustrated, struggling, scared and confused, but we are all together on this path with no known ending. 

With that I figured I would compile some information that may be useful at this time:
As of April 25, 2020:
  • Stay-at-Home order extended until May 31, 2020
  • Mandatory 14-day traveler-quarantine order extended until May 31, 2020
  • Outdoor exercise is permitted, including swimming, surfing and walking pets. In addition, running, jogging or walking on the beach will be permitted, as long as social distancing requirements are observed.
  • Eviction moratorium extended until end of May
​
RESERVED SPECIALTY SHOPPING HOURS
Times Super Markets: 5am-7am (Kupuna)
Big Save: 5am-7am (Kupuna)
Foodland: (the first hour of business) Tuesday, Thursday, Saturday (some stores open at 5am or 6am, locations vary) Kupuna.
Safeway: Sunday, Tuesday, Thursday 6am-9am - Kupuna, Pregnant Women or those with preexisting Medical Conditions.
Down To Earth: Senior Hour 7am-8am, Kupuna Kokua program also offers arrangements for free community deliveries for kupuna.
Whole Foods: One hour before the store opens, kupuna. 
CVS/Longs Drugs: Oahu Tuesday & Thursday 9am-10am, Big Island & Kauai 9am-10am and Maui Monday & Thursday 8am-9am - includes vulnerable guests and caregivers. 
Target: Tuesday and Wednesday 8am-9am vulnerable guests



2 Comments

4/19/2020 2 Comments

Quality over Quantity

PictureSpotting fake followers only takes about 2 seconds.
So this morning, I was scrolling through social media, as we all are everyday... some all day LOL. 

I stumbled upon a former client... that had been tagged and I thought "I wonder how they are doing and if they are still open." The thing about this client from the past is... the owner was obsessed with followers. In the midst of our contract they were growing and doing quite well, perhaps growing quicker than most. The owner decided to utilize and pay for automation to grow the following and likes on the account. What that means is you essentially pay for a bot or an app to randomly follow and unfollow other accounts with the hope that you gain more followers and more engagements. You could also set the automation to specific locations, hashtags and types of people. They initially asked me what I thought and I clearly said "this is a violation of the social media platform terms of use, you get instant gratification but once you stop paying for it the followers start to disappear, you will seem inauthentic and the growth is only temporary." Despite my words of caution, they decided to proceed and eventually our contract dissolved and I stopped working with them. 

Today, when I browsed the account I saw their followers had gone up upwards of 3,000 people since I last managed it a year ago, but the likes and engagements were abysmal. They went from having thousands of organic followers (with me and my management with hundreds of likes) to not being able to even break 50 likes and only living in double digits with no engagements. 

So what does this mean? Well you paid for more followers, but that does not mean you are proving successful at marketing, communication or sales. If you have thousands of "fake' followers this also makes you look inauthentic and things don't really match up - so anyone who sees your account and sees your likes will know you bought those followers. Essentially it is a part of the time honored tradition of quality over quantity. You want quality people, like quality friends who are going to support you, follow you on your journey and engage with you and share. 
​
This isn't anything new, but it did remind me that too much emphasis is put on the total number of followers and not enough on authentic engagements and actual reach. 

My clients can rest assured that their accounts are enriched with quality over quantity - although some have high quantity and we've grown that over the years. I am also lucky and happy to report that all of my main clients are thriving and I have even taken on a few new ones last week. 

2 Comments

4/14/2020 345 Comments

How are you doing?

I've been home now -- "social distancing" or perhaps people distancing for a month and a half. Honestly, 42 of those days have been just fine, sometimes great, at times exhausting and a tiny bit chaotic. But not going to lie there have been a few where I want to be a log on the couch or find myself troubled with cabin fever. 

Here are some of my tips for staying bright, cheery and sane during this trying time.
Picture

Helpful COVID Crisis Tips

  1. From the moment you wake-up set achievable goals. Even if it means making the bed or getting out of your pajamas. This will spark productivity and help you to achieve certain goals each day. 
  2. Stop eating. I mean stop snacking...but if you tell yourself 'you're just bored' and need to stop eating everything all the time, that will help your waistline and be a bit more economical. You will survive on 2 meals a day, or portioning out your meals and not overeating.
  3. Do some form of physical fitness everyday. It is hard and sometimes you are just too busy or too lazy... but for me doing yoga just from watching YouTube has been extremely beneficial and motivating. And after you are done you'll feel so much better and even inspired maybe to get outside and do something productive. I just did yoga and then went outside to clean the yard a bit. 
  4. In need of social interaction? FaceTime or call someone. I made some lunch dates, morning calls and even happy hour calls to help with sanity. Heck even watching a livestream with the group on social made me smile as I knew a handful of other people watching and they started to say hi to me when I joined. It was like we were all there together.
  5. Stay positive - if that means reading positive news, watching positive or funny shows, playing around with your pet or with family... this will help to get those good vibes going. 
345 Comments

4/5/2020 2 Comments

DIY Cloth Facemask

How to make a cloth facemask for just 2 elastic bands and a piece of cloth (bandana)

2 Comments

    Archives

    October 2021
    August 2021
    July 2021
    April 2021
    March 2021
    January 2021
    December 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    November 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014

    Categories

    All

    RSS Feed

Location

info@olenaheu.com

Say hello, connect, collaborate, etc. 

Contact